Your Persuasion Specialist
Through keynotes, workshops, courses and consulting, Patrick van der Burght has been empowering leaders, teams, and businesses since 2000, to ethically leverage the science of persuasion to grow, connect, and succeed.
- Dr Robert Cialdini recommends Patrick
- Founding Member of the Cialdini Institute
- Science-backed, Ethical and Efficient strategies that teams love and use
- Author of the book: How to Hear Yes More Often
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Who is Patrick van der Burght?
Patrick van der Burght is a Cialdini Certified Coach & Licensed Trainer and a Founding Member of the Cialdini Institute. After years in Australian sales using high-effort, outdated tactics, he discovered Dr Robert Cialdini’s science of persuasion. This revelation showed him that effective persuasion is a science and is rooted in clarity, trust, and alignment rather than pressure or manipulation.
Since 2000, Patrick has helped professionals, leaders, sales teams, and young adults apply evidence-based persuasion principles. He focuses on enabling people to communicate with confidence, build genuine authority, and foster long-term, trust-driven relationships.
Connect with Patrick
Real Moments, Real Influence
Watch Patrick Transform Ideas into Results
“There is a moment of power after someone says no to you. If you know what to do in that moment, you can turn a no into a yes.”
Grounded in the World’s Leading Influence Science
As a Cialdini Certified Trainer and business partner of Dr Robert Cialdini, Patrick’s teaching is based on decades of peer-reviewed research in human behaviour.
No pressure tactics. No manipulation. Just ethical, evidence-based persuasion that produces both short and long-term success, and strong, loyal relationships.
Patrick is a valued coach of The Cialdini Institute.
Reach out to Patrick, you won’t be sorry.
Stop wasting time and resources
Identify decision-triggers that stand between you and business success
How Patrick can assist you will depend on the situation and your desires. We’d be delighted to organise a video call to understand your influence challenges, give you a complimentary strategy or two to use, and explore how we can best help you and your team.
Keynotes on the Science of Persuasion
As the 3# most urgent skill to be developed in teams (according to the World Economic Forum), ethical persuasion makes for an engaging topic at your next event.
Workshops to develop application strategies
Workshops allow for time to reflect on in-company challenges, and, with professional guidance, your team can generate application strategies for immediate use.
Cialdini Certified Practitioner courses
Patrick calls this the fastest way to make persuasion science your own. Go beyond ‘strategies’ and discover what makes persuasion work and use it confidently.
Influence Audit
Let us observe your processes and provide a professional opinion and suggestions to improve communication in ways that are more scientifically sound.
Influence Thinking Partner
You can have your own Cialdini Certified Trainer on retainer to ask monthly questions to and gain quick professional input on your influence challenges.
Podcast: Ethical Persuasion Unlocked
It is not the best way to learn, retain and can hardly build application skills, but the lessons available in Patrick’s podcast are nothing short of inspiring.
Testimonials
What Others say about Patrick
RECOVER THE SUCCESS THAT WAS ALWAYS YOURS
Learning that is remembered and applied with confidence.
For individuals, diving straight into certification training is often the best option, but for larger teams, this is not always the case. When it comes to learning ethical persuasion skills, we want to make sure we get it right for your team.
With the significant ROI that persuasion science delivers, a suitable learning process for maximum long-term results is waranted.
Diagnose
Before we prescribe the best course of action, let us discuss your situation and develop the best way forward for you and your team.
Exciting Team Members
There is so much training available, and team members don’t like or dismiss it so easily. Depending on group size, a Keynote or Workshop helps get the team intrigued and wanting more.
Dive Deeper
At this stage, the team is ready to commit to more profound discoveries in the pursuit of extensively empowering learning. Develop application strategies for pressing challenges that are ready for immediate implementation.
Hand holding and Access to the Expert
While persuasion science is easy to understand and learn, during the implementation stages, teams benefit from regular contact with their specialist. This aids in building new habits of seeking and applying persuasion science to boost impact.
Patrick van der Burght helps enhance your power of persuasion with all audiences.
Your team will learn easy-to-understand signals that promote decisions rather than uncertainty.
Stop playing small with time-tested practices used by industry giants.